Why Now is the Perfect Time to Support Your Local Florist
Written by Amor Sin Flores
When people think of flower shops, they usually picture the chaotic, beautiful madness of Valentine’s Day, the massive rush of Mother’s Day, or the steady stream of spring graduations. By the time June and July roll around, the spotlight tends to shift to summer vacations, beach days, and backyard barbecues.
But here’s an insider secret from the floral world: June and July are historically some of the slowest months of the year for local flower shops. While the major holidays take a breather, our overhead costs, dedication to sourcing fresh blooms, and love for our community don't change. Here is a look at why the summer slump happens—and how you can help keep your favorite local florist blooming all season long.
The Reality of the Summer Slump
Why do flower sales take a dip when everything outside is in full bloom? It comes down to a few seasonal shifts:
The Vacation Exodus: People travel, schools are out, and regular routines change. The usual "just because" corporate orders or home centerpiece refreshes quiet down.
The Lack of Major Floral Holidays: Unlike the spring, which packs Mother's Day, Easter, and graduations into a tight window, mid-summer relies heavily on everyday occasions.
The Heat Factor: Shipping and keeping delicate blooms pristine in 90-degree weather is a masterclass in logistics, meaning our operational care actually increases even when foot traffic slows.
How You Can Support Local Florists This Summer
You don't need a massive holiday on the calendar to bring the beauty of fresh flowers into your life. In fact, summer is one of the best times to enjoy what your local florist has to offer.
1. Elevate Your Summer Entertaining
Whether you’re hosting a casual weekend patio dinner or a formal July 4th cookout, a vibrant, seasonal centerpiece completely changes the vibe. Ask for bright sunflowers, dahlias, or tropical greens that thrive in the summer warmth.
2. "Just Because" is the Best Reason
You don’t need a milestone birthday or an anniversary to send a bouquet. Surprising a friend, a neighbor, or a coworker with a bright arrangement during a random week in July is guaranteed to make their entire month.
3. Treat Yourself to a Home Refresh
With the sun shining, your indoor spaces deserve to feel just as alive as the outdoors. A simple bedside arrangement or a sleek architectural plant can instantly boost your mood and keep your home feeling breezy and fresh.
4. Think Beyond the Petals
Most local flower shops carry curated selections of indoor plants, locally poured candles, artisanal cards, and unique home decor. If your counters are already full of blooms, popping in to buy a gift or a new houseplant still makes a massive difference to a small business.
A Little Love Goes a Long Way
Small businesses are the heartbeat of our neighborhoods. When you buy from a local florist in June and July, you aren't just buying flowers—you're directly supporting the artists, delivery drivers, and local growers who keep our community beautiful year-round.
The next time you walk past your local shop this summer, pop in and say hello or give them a call to see what's in season. We’d love to design something sunny just for you!
For any local deliveries in the Koreatown - Los Angeles, CA area visit our website www.amorsinflores.com.
